“The best decision I have made for myself in recent times was to join Heart & Soul Business Academy. I was scared to commit to begin with, but can I just say, my investment in Ali Sugars has been worth every single cent. I feel I can now confidently say I am a Successful Business Woman.
The academy exudes Ali's love and commitment to her clients. Nothing is too much for her and until you say 'Ok I get it now" her dedication to each person is simply amazing. If you are thinking about joining...... Just Do IT. You absolutely will not regret a second or a cent.”
- CLARE WILLIAMS Queensland, AU
“I highly recommend that anyone that is feeling stuck with life should book in with Ali and do the work that she recommends. I went from being a shy woman afraid of her own shadow, to less than 2 months later running as a candidate for government. Ali brings her knowledge and experience to her sessions, along with a heart of unconditional love and is able to make things happen. I have worked with coaches before in the past and have come away feeling worse off than when I started. Ali has a special “x factor” that she brings to her sessions. I cannot thank Ali enough for the courage she has given me to not just love myself again, but to dream and dream big."
- SHARON DEVEREY - New Zealand
“Thank you so much for all your wisdom Ali! You helped me break down my reasons for carrying on with this business & in the process I’ve been able to target what qualities I need in my team members. I’ve realised it’s so much more than just continuing on for my late son (although knowing he wants me to carry on is still a big part of it.) You’ve helped me to learn to put myself first and the rest will come. You’ve helped me to put a plan in place & action those plans. As a result I have hired 3 beautiful mums … who are perfect for my business!
Now I can get back to what I really love to do, candle making and thanks to you I now have the time!
Thank you so much, I’ve found my passion again and I’m ready & eager to see where my business takes me, for the first time in a long time I feel excited about my future.”
- TAMARA FAUX - New South Wales, AU
“I'm proud to be a part of The Heart & Soul Business Academy. My 90 Day goals are smashed & I am so proud of that. The area of growth is amazing. I am proud to say I am a business woman & Wellness Warriors PTY LTD has started - which is about spreading consciousness, changing culture and getting people to be more mentally fit. I now really feel I've grown into that. I have a business helping women heal & develop the skills and strength to make the world a better place. I honestly fell in love with the HSBA course. Ali - I will recommend you everywhere I possibly can, I will shout from the rooftops because I love ya.”
- CAROLYN SMITH-KEYNE - Queensland, AU
“[Since Joining Ali’s Heart & Soul Business Academy] I have learnt the customer service skills necessary to help my clients and grow my business. That was a real turning point for me - learning how to do a sale properly and have the confidence to implement those skills is what I'm most proud of.
One I'm actually most proud of was my pregnant princess sale. I'm extremely proud of that because it went from what I would have thought was only going to be a small sale to a $400 sale!.
[I have a vision to open our own shop &] it's gonna happen by the end of the year. Absolutely no doubt. “
- ASHLEA KINCHINGTON - New South Wales, AU
“I would highly recommend Ali & her HSBA programs. She covers valuable business skills and systems in a very down to earth manner and supports you through the implementation. I love the team atmosphere and accountability.”
- SAMANTHA CAMPBELL -Western Australia
“I would like to put it out there that magic happens. …Doing work with Ali Sugars is transforming my life & it is amazing! I feel so empowered!”
- TRISH MAY - South Australia
“By working with Ali I have got my confidence back and am loving myself. I’m on the path to achieving my dreams of peace at home & a successful business. I am perfect as I am!”
- TRUDY COURTNEY - New South Wales, AU
“Working with Ali is a great blessing to me when I badly needed help. If you [need help] you’ve got Ali.”
- JIAH - Philippines
“I have participated in Ali’s program and OMG this has been an awesome experience. There have been things targeted that I didn’t know were still eating me up. I have noticed a huge difference in myself.”
- AMANDA CRITTENDEN - Victoria, Australia
“Ali’s sessions helped me to get back on track after a series of personal crises. During the sessions, she guided me through exercises relevant to my personal needs/goals. …I have been surprised by the super positive results. I felt that Ali was caring and empathetic and I loved that she has a wicked sense of humour! Thanks for helping me to reset my thinking and get my mojo back!”
- ROBYN R - South Australia
“My time spent with Ali was outstanding to say the least. Her commitment and passion to serving is phenomenal. I have so much clarity around what I am doing when it comes to my business structure as well as marketing strategies. Thank you for all your help, support and encouragement."
- FATIMA ZAHRA PANJU - New South Wales, AU